Daily Archives: 17 April, 2016

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Like and dislike in 10 seconds. A user experience (UX) technique to rate the emotional reaction of users

Usability, UX designBy Rodrigo Ronda 17 April, 2016

The main goal of this technique is to catch the first impression (good or bad) about a product (in this case, a website), although it can be used to quantify how many likes or dislikes can be associated with other kinds of products, too.

Tracing the Roots: A Brief History of Information Architecture

Information ArchitectureBy Rodrigo Ronda 17 April, 2016

The goal of this article is to examine the historical origins of Information Architecture and contribute to its conceptual understanding. The focus is on developments up to 1998, the year that the discipline gained prominence thanks to the book “Information Architecture for the World Wide Web” by Louis Rosenfeld and Peter Morville.