This article provides a comprehensive overview of information architecture, emphasizing its importance, components, and best practices. By following the guidelines outlined here, businesses and designers can create effective IA that enhances user experience and drives engagement.
The main goal of this technique is to catch the first impression (good or bad) about a product (in this case, a website), although it can be used to quantify how many likes or dislikes can be associated with other kinds of products, too.
The goal of this article is to examine the historical origins of Information Architecture and contribute to its conceptual understanding. The focus is on developments up to 1998, the year that the discipline gained prominence thanks to the book “Information Architecture for the World Wide Web” by Louis Rosenfeld and Peter Morville.